About Us
Welcome to Zaraya
Where every thread whispers a legacy, and every bag tells a story.
🖋️ A Note from Our Founder
"Zaraya began as a dream woven from nostalgia — of watching my mother’s delicate potlis gracefully sway with every step she took, each one a piece of tradition and pride. I wanted to bring that charm back, not just as fashion, but as a legacy you can hold in your hand".
With Zaraya, I set out to create more than accessories. I wanted every woman to feel the quiet power of heritage, the elegance of handwork, and the beauty of pieces made with intention. Every potli carries that sentiment — designed for those who celebrate the past while stepping boldly into the future.
Where Timeless Craftsmanship Meets Modern Elegance
At Zaraya, we believe that tradition never goes out of style.
Born from a deep love for heritage craftsmanship and refined design, Zaraya celebrates the timeless beauty of Indian artistry — reimagined for today’s discerning woman.
Each of our potli bags is a tribute to the intricate work of skilled artisans who have passed down their techniques through generations. With a meticulous blend of zari embroidery, handpicked fabrics, and heritage-inspired motifs, every piece tells a story — of culture, elegance, and soul.
We don’t just create accessories; we curate heirlooms that speak of grace, detail, and individuality. Whether you're dressing for a celebration or simply embracing everyday luxury, Zaraya potlis are designed to make you feel effortlessly regal.
Our Philosophy
- Crafted by hand, inspired by heart.
- Rooted in tradition, styled for today.
- Luxury that feels personal.
Why Zaraya?
- 100% artisan-crafted using premium materials
- Inspired by India’s rich textile legacy
- Designed for modern versatility and timeless appeal
- Small-batch, conscious production to preserve quality and craft